What African Entrepreneurs Can Teach Us About Creating a Happy Workplace with Alisa Sydow
In this episode, Alisa Sydow, Associate Professor at ESCP Business School, and Thinkers 50 Radar for 2025. Alisa shares her journey researching entrepreneurship in Africa, focusing on empowering female founders and local artisans in Kenya. She discusses the challenges of building authentic, culturally-rooted businesses and the importance of storytelling and branding for “Made in Kenya” …